by on Mar 18, 10:00 AM
The highest-performing TV program captured the attention of 54% of the viewing audience.
by on Mar 17, 10:00 AM
Facebook and Instagram's social commerce ads drive a quarter of shopping traffic for online grocery orders.
by on Mar 16, 10:00 AM
The portion of U.S. adults who said they're comfortable going to the grocery store rose from 57% two years ago to 84% in January
by on Mar 15, 10:00 AM
It now costs marketers 13 to 18 times more to recruit a new customer than to keep an existing one.
by on Mar 14, 2:22 PM
Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis.
by Steve Sternberg on Mar 14, 1:28 PM
Until the early 2000s, changes to the television landscape - what was available to view and how it could be viewed - were gradual. The …
by on Mar 11, 2:58 PM
Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its …
by on Mar 10, 5:02 PM
Advertisers and agencies also overestimate how much consumers pay attention to social media.
by on Mar 9, 5:11 PM
About a third of U.S. consumers said friends and family helped them to learn about an app.
by on Mar 8, 4:38 PM
Tech companies tended to dominate the ranking, with Amazon, Apple, Alphabet and Meta also receiving media coverage for female leadership.