by on Dec 16, 1:38 PM
Managing campaigns now takes an average of nine types of software or digital platforms.
by Steve Sternberg on Dec 15, 1:49 PM
There are more great shows on television today than any time in history, a Golden Age-plus, if you will. In the original so-called Golden Age …
by on Dec 15, 10:44 AM
Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
by on Dec 14, 10:41 AM
Email is the most popular way that consumers want to receive money-saving deals on food and groceries.
by on Dec 13, 10:28 AM
Sellers of DOOH media need to help educate buyers about measurement and data-driven capabilities for outdoor campaigns.
by on Dec 10, 10:58 AM
Most B2B sales and marketing execs said the mass shift to remote work has disrupted their ability to effectively identify and reach buyers.
by on Dec 9, 10:44 AM
Low interest rates and remote work during the pandemic led to greater demand for bigger homes. Some 90% of movers will try a new brand …
by on Dec 8, 10:35 AM
Dentsu and Microsoft see a need for standards on measuring the carbon footprint of advertising.
by on Dec 7, 8:53 AM
The United States will drive much of the global expansion in ad spending, growing by $80 billion from 2021 to 2024.
by on Dec 6, 2:20 PM
The growing number of consumers who watch video on internet-connected devices like smart TVs and mobile phones will continue to …