by Joe Mandese on May 22, 1:48 PM
Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had a plan in place to …
by Joe Mandese on May 22, 9:39 AM
Here's a preview of the new CTV market share estimates, thanks to Roku and eMarketer. Citing estimates reported to its shareholders, Roku will have 84.7 …
by Joe Mandese on May 21, 10:42 AM
Americans say they are using social media more in recent weeks because of the COVID-19 pandemic, especially women. That's the finding of a Knight Foundation …
by Joe Mandese on May 21, 9:09 AM
Thanks, in part, to an estimated $7.1 billion in political ad spending, the local TV advertising marketplace will experience a relatively modest erosion in 2020 …
by Joe Mandese on May 21, 8:23 AM
Self-reported brand loyalty does not appear to have suffered so far during the COVID-19 pandemic. Data from Civic Science's ongoing tracking poll shows nearly nine-in-ten …
by Joe Mandese on May 20, 11:28 AM
Nearly half (45%) of consumers say their mental health has worsened because of the COVID-19 pandemic, and nearly a quarter (24%) expect brands to help. …
by Joe Mandese on May 20, 8:59 AM
Amsterdam-based agency We Are Pi has issued a manifesto for the "new society rules" coming out of the COVID-19 pandemic. "Relevance, sensitivity and action are …
by Steve Sternberg on May 19, 11:34 AM
As I'm writing this, it's the 60th day we've been self-quarantined in Hoboken New Jersey. I'm in my apartment with my wife, my son who …
by Joe Mandese on May 19, 10:38 AM
WPP's GroupM was the big winner in terms of net new business gains during the first quarter of 2020, according to a just-released compilation by …
by Joe Mandese on May 18, 2:16 PM
Like most industries, the global marketing and media research trade faces an uncertain future in light of the COVID-19 pandemic, and it's impact on business …