by Steve Sternberg on May 17, 3:45 PM
In this week's edition, I do what I've done each time this year for the past 30 years: offer my hits and misses on the …
by Joe Mandese on May 17, 3:25 PM
As Disney takes control of Hulu, the service's advertising rates appear to be languishing, according to a "Research Intelligencer" analysis of CPM data from SQAD's …
by Joe Mandese on May 8, 2:56 PM
A majority of ad execs believe the upfront will expand or remain stable over the next five years, but a significant percentage believe it will …
by Robert Passikoff on May 7, 10:07 AM
In the second installment of our consumer research measuring "trust" among readers of their newspapers-of-choice there were slight improvements in the major rankings, but no …
by Steve Sternberg on May 6, 10:24 AM
The fragmentation of TV viewing technology and sources is making it difficult, if not impossible, for audience measurement to keep up with modern viewers.
by Joe Mandese on May 6, 9:56 AM
Video will account for nearly 50% of programmatic ad spending this year, according to a revised projection released this morning by eMarketer, which cited higher-than-expected …
by Joe Mandese on May 3, 1:56 PM
The marketing industry usually thinks about technology in terms of optimizing media, advertising or consumer engagement, but it's also vital to the underlying security of …
To read more articles use the ARCHIVE function on this page.