by Joe Mandese on Feb 7, 12:01 PM
As part of its 2019 Video Convergence Report, Advertiser Perceptions asked a representative sample of advertiser and agency execs which attributes factor the most in …
by Joe Mandese on Feb 7, 8:05 AM
Citing "mixed macro data points," a leading Wall Street equities research team sent a warning signal for the 2019 ad economy and lowered stock price …
by Joe Mandese on Feb 6, 11:12 AM
Following a protracted period of declining ad engagement pricing, Twitter's cost-per-engagement pattern is beginning to stabilize, according to estimates published this week by the equity …
by Joe Mandese on Feb 6, 9:58 AM
The number of brands advertising on Snapchat surged to 1,400 in 2018. That's the good news for the burgeoning social media app. The bad news …
by Joe Mandese on Feb 1, 11:41 AM
Based on a preliminary analysis of Super Bowl LIII ads previewed to date, M&M's "Bad Passengers" spot featuring Christina Applegate has been the most physiologically …
by Joe Mandese on Feb 1, 8:54 AM
The Super Bowl may be America's biggest media buy, but it's also one of its biggest retail buys. According to a Statista analysis of data …
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