by Richard Whitman on Jun 19, 2:00 AM
To celebrate the sixth anniversary of AI platform Marcel, Publicis Groupe today is launching a tongue-in-cheek campaign at Cannes that uses a demo of AI to playfully recreate some of the initial reactions to Groupe's early AI investment.
by Richard Whitman on Jun 15, 4:44 PM
Ogilvy was named Most Effective Agency Network and AB InBev took top marketer honors while McDonald's was the top Brand.
by Richard Whitman on Jun 14, 12:07 PM
According to the company the Labs work to find new revenue streams for marketers through cross-channel collaboration and partnering with key commerce innovators, such as Amazon Ads Brand Innovation Lab.
by Richard Whitman on Jun 13, 10:31 AM
All Havas-branded companies within the group will share the new brand identity. Non-Havas branded units will retain their individual identities, but according to the company "will add an endorsement the clearly links back to Havas."
by Richard Whitman on Jun 12, 10:01 PM
The company vows to do better including redefining concepts like "client first" and "success." Law-breaking to advance client interests will be considered a no-no.
by Richard Whitman on Jun 11, 9:10 PM
About half of consumers consider online to be more personal, according to a new report from WPP, VMLY&R Commerce and Instacart.
by Richard Whitman on Jun 8, 3:08 PM
Some big names will be on hand including film director Spike Lee, who is participating in a Wednesday afternoon session titled "The Black Creative Dilemma."
by Richard Whitman on Jun 7, 4:15 PM
Peterson is tasked with unifying Epsilon's global retail media assets and teams. He'll lead the effort globally to get client buy-in on the reorganized assets.
by Richard Whitman on Jun 6, 9:41 AM
A Goodby ad for Cheetos won the Addy Awards Best of Show which was presented at the AAF's annual conference, held in St. Louis June 1 to 4.
by Richard Whitman on Jun 5, 1:14 PM
The IPG network has a new octopus logo, but now the gloves are off and the creature is more abstract with the potential of morphing into thousands of versions thanks to generative AI.