by Richard Whitman on Dec 15, 11:07 AM
Crashing a deadline on its annual holiday greeting card, this agency's creative team turned to AI to get the job done.
by Richard Whitman on Dec 14, 11:48 AM
The assignment covers media planning, buying, and strategy across all traditional and digital media, except search. The assignment was previously handled by GroupM's Mediacom.
by Richard Whitman on Dec 13, 5:47 PM
At the same time, Black, Asian, and Hispanic representation in video ad creative declined this year, according to the study, by Extreme Reach.
by Richard Whitman on Dec 12, 10:12 AM
The platform, dubbed Huge Moves is said to be editorially independent from the main business of creating advertising and marketing programs for agency clients.
by Richard Whitman on Dec 9, 3:20 PM
The Montreal-based commerce agency will join the holding company's Wunderman Thompson global network.
by Richard Whitman on Dec 8, 10:39 AM
The UK-based News Corp.-owned agency has added TikTok veteran Subin Kim as creative strategy director while Shannon Reed joins as vice president of accounts & operations.
by Richard Whitman on Dec 7, 10:26 AM
According to the organization, inclusion was the top vote-getter by a "wide margin," beating out runners-up "hybrid" and "metaverse."
by Richard Whitman on Dec 6, 1:30 PM
Initial clients of the New York-based agency include Google, Post Consumer Brands, Better, Chubb and Seeking Alpha.
by Richard Whitman on Dec 6, 8:00 AM
The video retains some humor but tackles the serious subject of cancer that can be caused by the widespread HPV virus. It's the cancer that CEO Arthur Sadoun successfully battled earlier this year.
by Richard Whitman on Dec 2, 2:10 PM
This year's honoree was Walmart CEO Doug McMillon for contributions to corporate citizenship, including Walmart's support for the Ad Council's campaign Welcoming Immigrants, COVID-19 Vaccination Education Initiative and additional efforts.