The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutions available to CPG clients using GroupM … Read the whole story
The new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for future discussions and updates, including potentially qualitative … Read the whole story
"I'm gonna need you to step out of the vehicle and take a pregnancy test," an officer says to a young woman in "Fugitive." Read the whole story
MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run or played when TV sets are off, … Read the whole story
All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than the future of news. Read the whole story
Reddit will build out ad services as the newly public company looks for opportunities to gain revenue. The company says it launched this ad … Read the whole story
The digital fashion brand hopes to win back shoppers with a "Friends For Life" campaign. Read the whole story
"We will keep fighting for your rights in the courts," TikTok CEO Shou Chew said in a video posted to X after President Joe … Read the whole story
While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the … Read the whole story
The lawn and garden care company is launching a contest on farming game "Stardew Valley" designed to connect with younger, environmentally conscious gardeners. Read the whole story
According to Digitas Chief Operating Officer Adam Birkenhead, the agency's system is not integrated into Publicis Groupe's CoreAI, noting that the two systems are … Read the whole story
Huge and R/GA are still posing a significant drag on the company's growth-about 1.5 percentage points in Q1. Read the whole story
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research. Read the whole story
X Corp. will ask the 9th Circuit Court of Appeals to revive a lawsuit accusing the Center for Countering Digital Hate of scaring off … Read the whole story