Derek Steele, group VP of customer marketing, explains the regional grocery chain's strategy -- including adding new functions to both on-site and off-site ads. Read the whole story
A new campaign bypasses celebrities for the brand's real stars: the glittery collections that keep it on the luxury map. Read the whole story
In "The Floor is Yours," the denim brand's new campaign builds on its commitment to both positive social change and its D2C business model. Read the whole story
The regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopper marketing arm, to run both brand and retail media. Read the whole story
ThredUp's new annual report shows consumer appetite for used clothing isn't slowing down. Read the whole story
February was the 11th consecutive monthly expansion, and the first double-digit growth in nearly two years. Smaller ad categories grew at twice the rate … Read the whole story
Marketing initiatives centered around a "Jewish Food For All" brand platform on digital media channels and OOH billboards. Read the whole story
Over half of all consumers in a survey by Adobe said they are using GenAI in some way, some at home and some at … Read the whole story