by Steve Ellwanger on Sep 16, 3:17 PM
"Odor elimination" claims for Febreze home-fragrance products were challenged by Glade marketer S.C. Johnson & Son Inc.
by Sarah Mahoney on Sep 15, 7:02 PM
The Home Depot, which has been without a CMO for several months, has hired Molly Battin as its new senior vice president and CMO.
by Steve Ellwanger on Sep 14, 4:58 PM
Suit was in response to a voluntary recall last September following the discovery of benzene, a carcinogen, in aerosol Coppertone products.
by Les Luchter on Sep 13, 3:47 PM
The new Mounjaro may be branded under two names -- one for diabetes patients, the other for obesity patients, said Anat Ashkenazi, Lilly's CFO.
by Sarah Mahoney on Sep 12, 3:36 PM
As financial results beat expectations, the food retailer announced new product and media moves.
by Sarah Mahoney on Sep 12, 7:00 AM
Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands.
by Todd Wasserman on Sep 9, 9:50 AM
"The benefit of things like the Mexican Pizza is the connection it has with consumers, the love they have for the product, and the halo it provides to the brand," Yum Brands CEO David Gibbs said.
by Steve Ellwanger on Sep 7, 3:25 PM
The tentative $438.5 million deal with states, with 15 marketing restrictions, pales next to the still-looming threat of FDA banning its products in the U.S.
by Tanya Gazdik on Sep 6, 6:12 PM
One of the biggest differences year-over-year in August is that Toyota's spend decreased significantly without Olympics programming (from $19.7 million to $7.4 million).
by Steve Ellwanger on Sep 2, 3:54 PM
With broth susceptible to private-label competitors, there is more innovation in the pipeline to better differentiate Campbell's Swanson brand.