The men's grooming brand hopes to get odor management "down there" on young men's radar. Read the whole story
The campaign also sees Michael Jordan return, providing narration for spot that features several top athletes including women's basketball phenom Caitlin Clark. Read the whole story
Traditional rainbow returned to brand's Pride offering for first time in half a decade, no longer "giving up its colors" for Pride Month. Read the whole story
The move comes a year after an initial national retail rollout at Target, continuing a strategy of adding one major retailer per year. Read the whole story
Dios Mio! Coffee (which roughly translates to "My God" in English), launched D2C only, available via Walmart.com and the brand's own website. Read the whole story
The new owner plans to revive the brand as a working brewery rather than mine its individual brand assets. Read the whole story
Safety Shot redesigned packaging for its proprietary formula into portable 4 oz shot sizes, for sale at convenience and liquor stores. Read the whole story
"Y go out?" asks one spot featuring a house party, as hipsters play an impromptu game of limbo using a broom. Read the whole story
A lighthearted yet cause-oriented campaign includes an animated lactobacillus -- the strain of good bacteria in Culturelle. Read the whole story
Street interviews with Gen Z New Yorkers asking how they expect Heinz Pickle Ketchup to taste -- without having had it -- are worshipful. Read the whole story
HBO hit's Gerry, J. Smith-Cameron, is at the helm of a corporate union creating PB-chocolatey goodness. Read the whole story