by Ray Schultz on Aug 17, 2:20 PM
B2B teams are dealing with data issues and sales-marketing alignment, a benchmark report finds.
by Ray Schultz on Aug 16, 2:41 PM
A fourth of all email senders are unsure of their delivery rate, Mailgun by Sinch reports.
by Ray Schultz on Aug 15, 4:36 PM
More than half of companies think that their AI may be moving too fast.
by Ray Schultz on Aug 14, 2:41 PM
But is it fair to expect all domain owners to verify the ownership of their domains? MailChannels CEO Ken Simpson points to a broad, well-known flaw in DMARC.
by Ray Schultz on Aug 11, 4:06 PM
There are five main ways through which ABM personalization can be achieved, MTC says.
by Ray Schultz on Aug 10, 1:11 PM
Globally, 100% of Chinese companies are planning AI increases, versus 92% of those in the U.S., Lucidworks reports.
by Ray Schultz on Aug 9, 4:15 PM
SMBs have several concerns, including the security of their data, Constant Contact and Ascend2 report.
by Ray Schultz on Aug 8, 3:07 PM
Businesses could harness machine learning to synthesize extensive troves of information, according to an analysis in Mastercard Signals.
by Ray Schultz on Aug 7, 5:20 PM
A third of marketers are unfamiliar with AI in email marketing, Selzy reports.
by Ray Schultz on Aug 4, 12:27 PM
Readers are unable to understand overly technical marketing writing, Yell reports.