The biggest concern is the spread of factual errors and misinformation, WE Communications reports.

Sales automation was the hottest search topic in terms of growth in Q1, Bombora reports.

Newsletters show strong growth and are now more "in vogue" -- but are less likely than some other formats to signal immediate buying intent, NetLine reports.

Only a third of marketers can correctly choose the AI-generated variations on a human-written control, Persado reports.

Consumers also say they get too many emails, but email is the more trusted channel, Arion Research reports.

Most companies are somewhat satisfied with their marketing automation, but not greatly so, Insightly and Ascend2 report.

Almost all buyers say positive interactions will persuade them to return, Oracle Service and Ascend2 report.

But firms should train their AI tools on their proprietary content, the study says.

Most companies are taking too long. And many are not making full use of email personalization, Conversica reports.

Texting was on the rise in Q1, producing 28% more revenue year-over-year, Klaviyo reports.