by Ray Schultz on Jan 17, 5:45 PM
Advisors are also meeting clients virtually more than they did before the pandemic, YCharts reports.
by Ray Schultz on Jan 16, 3:16 PM
Younger customers are especially willing to pay for a smooth returns experience, Loop reports.
by Ray Schultz on Jan 13, 3:40 PM
Consumers and marketers differ when it comes to channels, message frequency and general priorities, Emarsys reports.
by Ray Schultz on Jan 12, 1:17 PM
A study by MessageMedia finds that 67% of consumers have opted in to communications, while 71% have opted out.
by Ray Schultz on Jan 11, 4:32 PM
Many marketers acknowledge that it is challenging to share data within their company, Capterra reports.
by Ray Schultz on Jan 10, 3:21 PM
Budget issues are a bigger challenge than they were last year, Ascend2 reports in Trends In Marketing Personalization, a new study.
by Ray Schultz on Jan 9, 3:06 PM
Salesforce reports major hikes in online discounts, BOPIS and returns during 2022 holiday season.
by Ray Schultz on Jan 6, 2:42 PM
Litmus and Salesforce offer tips to help marketers get emails into the inbox. Email bounces are like letters marked "Return to sender" and a hard bounce is worse because it is permanent.
by Ray Schultz on Jan 5, 2:46 PM
Email marketers can win customers with words like "announcement" and "arrived" -- or lose them by using "chance" or "save," Persado reports.
by Ray Schultz on Jan 4, 4:19 PM
Bad actors can get around DMARC, but not if companies utilize it properly, 'Security Boulevard' writes.