Only 7.15% have installed a CDP. And even fewer give themselves the highest score in using customer data, Lemnisk reports.

Email marketing is one of the top metrics being measured by both agencies and freelance creatives, judging by two new global studies released on Thursday by Mailchimp.

Almost a fourth of marketers track their KPIs quarterly or less, as do a fifth of business owners, Unsupervised reports.

A DISQO study finds a 30-day say-do gap for almost 40% of consumers.

Video works well both in the pre- and post-purchase stages of the customer journey, Brightcove and Ascend2 report.

Advanced retailers are using such tools as email sent-time optimization, Sailthru and Liveclicker report.

Only 6% of brands now rely exclusively on first-party data. But most have sped up their digital development, Twilio reports.

Gen X and Baby Boomers are more willing to give brands a second chance, Talkdesk reports.

The biggest challenge is creating an overall strategy, Ascend2 reports.

Gmail, Outlook and Yahoo each display bias when sending emails into the spam folder.