by Ray Schultz on Nov 15, 4:32 PM
The iOS15 now accounts for 24% of all Apple opens -- and it's growing. And many of these opens are prefetched, SparkPost reports, which means they could be false opens.
by Ray Schultz on Nov 12, 6:05 PM
Contrary to what you may have heard, most consumers are not shopping early this year. They're slow to start despite supply-chain worries.
by Ray Schultz on Nov 11, 5:18 PM
iCloud users can list five Legacy Contacts who could easily access a person's data posthumously.
by Ray Schultz on Nov 10, 3:48 PM
Many brands say events have caused them to alter their language, Phrasee reports.
by Ray Schultz on Nov 9, 12:06 PM
Out-of-stock messaging was up by 250% in October compared to the prior year, Adobe reports.
by Ray Schultz on Nov 8, 4:53 PM
Email and mobile marketing have both been disrupted by privacy moves by Apple, a Branch executive says.
by Ray Schultz on Nov 5, 4:08 PM
Most email marketers agree that Black Friday promotions generate an increase in ROI. But frequency is critical, Pathwire and Ascend2 report.
by Ray Schultz on Nov 4, 5:09 PM
Consumers want to know return policies up front, Narvar reports. That's a challenge for email marketing teams.
by Ray Schultz on Nov 3, 3:59 PM
Employees using their company emails for personal activities poses both marketing and corporate security risks, SailPoint Technologies reports.
by Ray Schultz on Nov 2, 5:18 PM
Most consumers believe their data will be more private when cookies are phased out. But many still do not trust brands to handle it properly.