by Ray Schultz on Oct 16, 5:22 PM
Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports.
by Ray Schultz on Oct 15, 4:33 PM
ACI projects a 27% Increase in ecommerce buying. But the value of fraudulent transactions has also been going up.
by Ray Schultz on Oct 14, 6:04 PM
Personalized emails produce a lower data acceptance lift on mobile than mood and life events, but still rank highly, per a study.
by Ray Schultz on Oct 13, 5:55 PM
Email deliverability will be hurt, but there are ways to ensure messages hit the inbox and not the spam folder, Essence of Email reports.
by Ray Schultz on Oct 12, 5:33 PM
Almost all retailers report survey declines. But most researchers expect to return to normal within months, Dooblo reports.
by Ray Schultz on Oct 9, 5:22 PM
Fund-raising emails sent by Biden and Trump largely reflect their personalities, 97th Floor reports.
by Ray Schultz on Oct 8, 3:55 PM
Only four retailers included holiday messaging, and most sent generic blasts, SmarterHQ reports.
by Ray Schultz on Oct 7, 5:41 PM
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says.
by Ray Schultz on Oct 6, 2:21 PM
Email is second as a source of leads, behind referrals, but it is far from the top budget item, Sagefrog reports.
by Ray Schultz on Oct 5, 2:57 PM
Email and SEO solutions are the tools being most evaluated for purchase, ClickZ reports.