by Ray Schultz on May 16, 3:52 PM
The DataGrail study shows most firms think they're almost ready. But some are not even compliant with GDPR.
by Ray Schultz on May 15, 3:35 PM
A Mailjet study shows that e-receipts may be accompanied by privacy risks under GDPR.
by Ray Schultz on May 14, 5:35 PM
Brands with clean lists and few complaints are much more likely to get their emails delivered, Return Path reports.
by Ray Schultz on May 13, 3:44 PM
Google is now pursuing a privacy model -- its CEO says privacy is not a luxury good. But that phrase has to be backed up by good behavior.
by Ray Schultz on May 10, 2:50 PM
Publishers don't need to pass the basket. They can finance honest journalism with ads in their e-letters, says PowerInbox CEO Jeff Kupietzky.
by Ray Schultz on May 9, 4:04 PM
Full product disclosures have minimal impact, even when backed up by email and SMS reminders -- and even when the info helps readers.
by Ray Schultz on May 8, 4:44 PM
Broken links to carts and checkout pages can drive people away, Decibel reports.
by Ray Schultz on May 7, 1:47 PM
Even companies that put themselves at the top of the maturity scale may not have the right architecture in place, Cognetik reports.
by Ray Schultz on May 6, 10:04 AM
Growing firms are more likely than stagnant ones to use email marketing technology to attract new customers.
by Ray Schultz on May 3, 3:49 PM
CMOs are putting money into too many platforms, and they have to learn how to use the technology they buy and prove that it's helping the bottom line.