by Ray Schultz on Sep 14, 1:02 PM
Salesforce predicts that mobile phones will drive almost half of all holiday sales -- more than computers.
by Ray Schultz on Sep 13, 12:40 PM
One NBA hoop team improved its marketing while also trying to improve its game, by targeting the "unknown fan."
by Ray Schultz on Sep 12, 3:33 PM
Newsletter reminders can produce "an incremental slice of revenue," says Mike Austin, CEO of Fresh Relevance.
by Ray Schultz on Sep 11, 4:32 PM
Cheetah Digital's benchmark report shows slippage in several metrics.
by Ray Schultz on Sep 10, 2:31 PM
Don't be scared -- open rates are lower, but conversion rates are higher for Halloween mailings, Yes Lifecycle Marketing reports.
by Ray Schultz on Sep 7, 2:01 PM
A SendGrid report shows that it's better to email early. Here are the reasons why.
by Ray Schultz on Sep 6, 4:11 PM
Firms expect to improve -- but not replace their email systems -- to deal with GDPR, the CMO Council finds.
by Ray Schultz on Sep 5, 4:03 PM
Sephora is cited for its cross-channel approach in Sailthru analysis. Zappos scores way down the list.
by Ray Schultz on Sep 4, 4:04 PM
Themed Black Friday emails pulled flat open rate rates last year, but conversions rose. Here are new findings from Yes Lifecycle Marketing and Omnisend.
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