by Ray Schultz on Mar 16, 4:26 PM
It's hard to put all Baby Boomers into one bag. Here are some falsehoods to keep in mind.
by Ray Schultz on Mar 15, 4:06 PM
MailChimp email accounts are being used to send malware. Pundits wonder: How did it happen?
by Ray Schultz on Mar 14, 4:08 PM
Almost all firms see transactional emails as important -- but many lack the processes to make sure they are correctly done, SparkPost finds in a survey.
by Ray Schultz on Mar 13, 4:33 PM
Getting people to subscribe to emails isn't as easy as it used to be. Here's a survey from Holistic on best and worst practice.
by Ray Schultz on Mar 12, 4:40 PM
It might surprise you which areas perform best in email ROI. It's the print/publishing and charity sectors, according to a study by Adestra.
by Ray Schultz on Mar 9, 1:26 PM
In an email to supporters, Tennessee Democrat Phil Bredesen says his campaign was hacked.
by Ray Schultz on Mar 8, 4:02 PM
Marketers are confident in their data-driven marketing capabilities -- and email plays a key role, the study finds.
by Ray Schultz on Mar 7, 3:40 PM
There are two major findings in the BBB tracking report: Young people are more open to fraud, and email contributes to cyber crime.
by Ray Schultz on Mar 6, 4:18 PM
Dotmailer offers a refresher course on email best practices. Have you forgotten these old rules?
by Ray Schultz on Mar 5, 5:13 PM
Many arguments were made in the Microsoft case last week -- but the outcome may depend on how well the Justices understand the technology.