WHAT IS A PERFECT E-MAIL? It depends on who you are and how you look at it. To a consumer, the perfect e-mail is useful, practical, directive, informational, rewarding, exciting, humorous, inspirational, or very personal. To a business, a perfect e-mail is cheap, real-time, a sales driver, a market feedback mechanism, fulfillment tool, response tool, support tool, brand messenger, or research tool. How do you cross what the consumer considers perfect and what is perfect for the business? To find that perfect 10, here are some strategic thoughts that might help you better bridge this gap.