Ari Lewine is the Co-Founder and Chief Strategy Officer of TripleLift, the technology company that invents, powers and scales ads that capture consumer attention. Instrumental in inventing Native Programmatic, Ari has been at the forefront of innovation within online advertising earning him Forbes 30 under 30 for his contributions. Alongside Facebook and Pinterest, Ari serves as the IAB Co-Chair for the Native Advertising, Content and Social Committee where he works with leaders to better the industry. Prior to TripleLift, Ari was head of global performance sales at AppNexus where he worked with global brands and publishers in the early days of real-time bidding. As a 17-year-old college student, Ari was CEO of University Trucking which he transformed into the largest student-owned and student-operated business in the US prior to selling the business in 2009. Ari is a regular speaker at industry events where he talks about a user-centric future of online advertising.