Optimedia U.S. tapped
FRANK FRIEDMAN to become head of local broadcast for the agency. He succeeds
ELLEN DRURY, who recently left the agency.
Friedman was previously senior vice president and managing director of Optimedia Indianapolis, and will continue to oversee that agency as he transitions to his new role. In addition,
JAY
SHEMANSKE, current vice president and director of strategic communications for Optimedia Indianapolis, will handle client responsibilities and day-to-day management of that office.