Long-time media audience measurement expert Josh Chasin, who abruptly left alternative currency startup
VideoAmp in January, has joined the advisory board of
FutureSight, a media data platform incubated by Norwell, MA-based media agency Mediastruction.
Chasin joins three
pre-existing Mediastruction advisory board members: Strata's Joy Baer; Freewheel's Doug Knopper and Cohora's Manu Mathew.
Mediastruction plans to roll the new media data-management platform
out this quarter, aimed at "mid-market brand leaders."
Chasin previously was chief measurability officer of VideoAmp and has held researcher leadership roles at Comscore, Arbitron and Simmons
Market Research Bureau.
Congrats Josh!
Thanks John.