• by Fern Siegel , February 12, 2024

Creative agency Atomic London appointed Nicky Vita as head of strategy.

Previously, Vita was head of planning for VCCP London, part of the pitch team behind its recent appointment to Primark’s global creative account.

The new hire follows a number of major strategic moves from Atomic London, which recently launched a specialist media division, Atomic Altitude, and its social-creator agency Supernova.

Before VCCP, Vita worked for various agencies, including BBH, McCann and TBWA/ Hunt/ Lascaris.

Jon Goulding, CEO, Atomic London, praised Vita's “combination of energy, passion and strategic brilliance.”

Vita will work across all clients. Atomic London's clients include heycar, Greater Anglia, Back Market and Viking Direct.