• by Fern Siegel , February 1, 2024

Southern California creative agency Gigasavvy appointed Pam Potts as growth director, a new role.

Previously, Poss worked in business development roles at Carousel, a New York-based creative-to-craft agency, and Catapult, an agency that sources client opportunities for agencies.

"Pam’s appointment marks a significant milestone for Gigasavvy, reinforcing our commitment to strategic expansion and client relationship development,” said Kyle Johnston, CEO-Partner at Gigasavvy. “Pam's wealth of experience, coupled with her tenacious approach to business development, aligns with our vision."

Potts will focus on developing new revenue streams and supporting new-business efforts. Industry categories  include QSR, CPG, pet, education, technology (software and hardware), fintech and B2B. The agency looks to expand into alcoholic beverages.