• by Steve Smith , Staff Writer @popeyesm, December 29, 2023

In order to move from broad segmentation and proclivity modeling into hyper-personalized emails based on one-to-one interactions with the brand, Victoria's Secret brought in the big AI guns. And over time the teams came to trust the AI more and more than they ever anticipated. At this month’s Email Insider Summit, Manager of Email Operations Ryan Egle offered one of the best presentations I have seen around implementing AI thoughtfully at an organization. He explores how and where AI has proven enormously effective in delivering literally millions of custom variations on each message and learning from customer interactions with each message. But what and how do you learn from the machine? How does it change workflows and content strategies? And how do you teach colleagues to let go and trust the AI?
You can watch the entire presentation at this link.