• by Fern Siegel , February 16, 2023

Matt Allen has been named group account director for Cutwater.

The agency has offices in San Francisco and New York.

Prior to joining Cutwater, he was the group business director at Eleven. Before that, he held posts at DesignKitchen, gyro, which was acquired by Merkle, and Arnold Worldwide.

He will focus on an as-yet unnamed agency of record partnership.

Allen has a background in the healthcare, EV charging, QSR, fintech, travel, education, and home improvement verticals. He has worked with top brands, including McDonald’s HP and Pella.

Last year, Cutwater won creative and media AOR duties for Hartz and Harvest Snaps.