How Inflation, Supply-Chain Hurdles Affect Some Ad Budgets
- by Robert Williams , November 29, 2022
About a third (35%) of advertisers last month said they cut their 2022 advertising budgets because of rising inflation or disruptions in supply chains, according to a survey by Advertiser Perceptions. That percentage is down from 40% in July and August.
Most advertisers that reduced ad spending had cuts of …
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