• by Steve McClellan  @mp_mcclellan, July 14, 2022

Corporate trade agency Active International has promoted Diahanna Watson to executive vice president, Marketing.

In this role, Watson oversees US corporate and sales marketing efforts for Active and its subsidiaries, iNvolved Media and Broadbeam Media.  She is based in the New York office.

Watson joined Active International in 2010 as senior vice president sales and client management.

Previously, she held executive positions in sales, marketing and communications for Initiative, Starcom, Saatchi & Saatchi, De Witt Media and more.