More U.S. Consumers 'Binge And Bail' On Streaming Apps
- by December 21, 2021
The growing number of streaming apps gives consumers more flexibility to customize their choices of programming. That greater freedom can be worrisome for subscription video-on-demand platforms that lose paying customers who “binge and bail,” according to The Diffusion Group.
The research firm found the portion of U.S. adult streamers who …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
