• by Larissa Faw , May 19, 2021

Lifestyle marketing agency Cashmere is adding several new faces after new business grew by 40% in 2020 with Google, Facebook, Constellation Brands, Heineken, HBO, FX, Turner, The CW, and Netflix seeking their services.

Industry veteran Sandy Song joins as client services lead to be responsible for driving innovation and thought leadership for clients and the agency, as well as focus on business development and growth.

Song departs Phenomenon where she oversaw client relationships. Earlier she served at 180LA as managing director after a stint as group brand director. She reports to Cashmere President and Chief Creative Officer, Ryan Ford. 

Eight-year Cashmere veteran Jesse Nicely is promoted from strategy director to vice president to lead efforts to build out Cashmere’s “Cultural Intelligence” (CQ) practice, a division of Cashmere’s Strategy department that conducts proprietary research and cultural deep dives for brand partners. Nicely will report to head of strategy Kristina Jenkins. Prior to Cashmere, Nicely held positions at Dentsu and at lifestyle publication Frank151.