Dentsu Releases The Most Dour Update To Date, Drags Industry Consensus Down
- by Joe Mandese @mp_joemandese, January 29, 2021
Dentsu today released the last and by far most pessimistic update of the major agency holding company forecasts, estimating U.S. and worldwide ad spending fell 7.5% and 8.8%, respectively, in 2020, though those ad economies are projected to bounce back beginning this year (see below).
In terms of media, cinema …
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