ANA Finds Marketers Unsure Of Influencer ROI
- by Joe Mandese @mp_joemandese, December 8, 2020
The top challenges to influencer marketing include the lack of measurement (79%) and ROI (76%), according to findings of a new member survey conducted by the Association of National Advertisers (ANA).
The findings, which are published in a new "The State Of Influence" report released today, also indicate …
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