• by Richard Whitman , Columnist, August 24, 2020

As COVID-19 pushes companies to get in gear with respect to their digital transformation plans, Publicis Sapient is out with a new B2B content platform called The HOW Channel.

It’s positioned as a resource industry executives can rely on for “cut-to-the-chase” content on the “how” of digital transformation, which, of course, dovetails nicely with Publicis Sapient’s mission of navigating such transformations on behalf of clients.

Upcoming guests include Kim Scott author of “Radical Candor,” who will talk up her next book, “Just Work,” about creating a more inclusive, just workplace. Also making an appearance soon will be Whole Foods CEO John Mackey. He’ll be talking about his new book “Conscious Leadership.”

Already on the site is a thought-provoking video on the impact the pandemic will have on commutes.

And there’s a bit of self-promotion, too (not that there’s anything wrong with that).  For example Publicis Sapient CEO John Maeda is featured in a piece discussing his 2019 book, titled "How To Speak Machine."