GKV is elevating Dave Broscious and Mark Rosica to co-creative directors, succeeding Jeff Millman, who has been with GKV since 1983. While Millman will continue his leadership role with several accounts, particularly with baby boomer and health care focused clients, he has turned over the day-to-day operations, strategy and oversight of GKV’s creative department to Broscious and Rosica.
Broscious most recently served as creative partner at the Baltimore-based agency and Rosica previously worked as senior, vice president, associate creative director.