Global Ad Consensus Remains Unchanged, But Check Out WARC's Digital Forecast
- by Joe Mandese @mp_joemandese, February 21, 2019
Based on the addition of WARC's 2019 ad industry forecast today, Research Intelligencer has updated its industry compilation, and the result remains essentially unchanged.
WARC this morning announced it is projecting that the global ad marketplace will expand 4.3% in 2019 to $616 billion.
After factoring for WARC's new projection, …
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