Nielsen Rates 'Same Gender' Viewers, Reveals Different Preferences
- by Joe Mandese @mp_joemandese, October 25, 2018
Nielsen, which is routinely challenged to represent the diversity of American TV viewers, has added a TV ratings break for “same gender spouse or partner” viewers. The first ratings, which were released today as part of an announcement with LBGTQ advocacy group GLADD, show some marked differences in TV viewing …
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