MRI Unveils New Media Planning Segment: Cannabis Users
- by Joe Mandese @mp_joemandese, October 23, 2018
MRI, the U.S. consumer research division of GfK MRI, which is the mainstay for media planning for many top agencies and brands, has rolled out a new consumer audience segment: cannabis users.
The benchmark study, a 3,000-plus respondent survey using the Knowledge Panel (now part of Ipsos), estimates that 16% …
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