• by Larissa Faw , October 26, 2017

Lippe Taylor has appointed Lauren McGrath, ex-Refinery29, as head of talent, influencer engagement. In this new role, she will join Lippe Taylor’s senior team and oversee the agency's newly launched influencer marketing unit which will now house Starling AI, an artificial intelligence and machine learning platform that identifies, segments, measures and optimizes influencers and their networks for brands.