"Throughout Ariana's U.S. and international agency career, she has developed smart brand strategies focused on understanding consumer behavior as it relates to the fast-evolving world of digital technology," said Bill Kolb, president, diversified agencies, McCann Worldgroup. "In her expanded role, she will help MRM//McCann continue to integrate brand insights with data and technology in ways that help our clients generate innovative and business-building customer-relationship solutions."
Added McCann Worldgroup global chief strategy officer, Suzanne Powers: "Ariana's got it all: From her experience in social sciences and all things digital to her strong strategic acumen and intuitive understanding of brands and people; she's the perfect blend."
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