Eleven, a San Francisco-based agency, hired Orit Peleg as director of brand planning. Peleg will work across the all accounts with a particular focus on Dignity Health and new business. Most recently,
she was group planning director at Venables Bell & Partners in San Francisco. Before that, she held roles at TBWA\Chiat\Day and Ogilvy. Peleg has worked on global brands such as Audi, Johnson
& Johnson, Pepsi, Duracell and Milka. She also worked on both the agency and client side for Coca-Cola. "Strategy is about acting upon a brand's values and being able to push the boundaries of
what's comfortable to create deeper meaning in people's lives," said Peleg. There's a tremendous opportunity to partner with the smart, fun, and passionate people at Eleven and showcase this level of
strategic thinking."
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