Brie Barton is an experienced sales and business leader with 15 years of client strategy experience and 10 years of leading top-performing sales teams. Currently, Brie serves as VP of Advertising Partnerships where she partners with leaders from national restaurant brands to drive revenue, win share, and grow their business. Prior to Cardlytics, Brie was Head of Retail, Key Accounts at Criteo, where she ran the largest ad sales team for the Americas, and owned the growth and strategy for top global accounts such as Macy's. Brie holds a BA degree in Economics from the University of Virginia. Brie lives in Charlotte, North Carolina with her husband Chase. They have a son (Ford) and a Golden Retriever (Belle). She loves to read, travel, and try new restaurants in her free time.
Now more than ever, marketers are tasked with quickly and efficiently reacting to shifts in consumer spend. With third-party delivery, in-store, and in-app ordering all pulling consumers’ attention, it is essential to understand where and how consumers are spending their dining dollars.
Brie Barton, Vice President of Advertising Partnerships at Cardlytics will explore the current trends in QSR, and review how third-party delivery shapes the modern QSR consumer.
Using Our Legacy to Fuel Your Future:
While building 1:1 relationships with consumers is critical to your brand's long-term success, reaching them is becoming more difficult than ever. Publishers Clearing House has built a robust 0/1P data engine - fueled by a 70+ year history of engaging our 100% opt-in users - that can help. In this session, we will share key strategies to thrive in the cookieless future, including accurately reaching the right audiences for your messaging.