The Secret Sauce: Our Recipe for Driving and Measuring Visits
GroundTruth specializes in assisting QSR brands in driving measurable visits by targeting relevant audiences across multiple screens. With our robust visit tracking capabilities, marketers can gauge the impact of ads on both in-store and online traffic, optimizing media budgets for real business results.
In this session, we detail our success with one of the fastest growing QSR chains, Dave’s Hot Chicken, through boosting visits and sales while achieving impressive ROAS. Explore our menu of offerings catered to meet your objectives and discover how GroundTruth can elevate your brand’s performance, reaching new and returning customers alike, while maximizing returns on investment.
As co-founder and CEO, Bobby is leading the development and growth of AdArcade’s breakthrough Native Playable ad technology that converts a brand’s video ads into a suite of playable creatives and programmatically delivers these playable ads into mobile games, matching ad gameplay with each player’s native gameplay. He leads partnership development with brands and agencies to help them capitalize on this innovative ad tech to tap into the enormous digital touchpoint of over 3 billion global players. With a diverse career background in national and tactical missile defense, on-line gaming, music licensing, and mobile game technology, he has lots of stories to tell.
Brie Barton is an experienced sales and business leader with 15 years of client strategy experience and 10 years of leading top-performing sales teams. Currently, Brie serves as VP of Advertising Partnerships where she partners with leaders from national restaurant brands to drive revenue, win share, and grow their business. Prior to Cardlytics, Brie was Head of Retail, Key Accounts at Criteo, where she ran the largest ad sales team for the Americas, and owned the growth and strategy for top global accounts such as Macy's. Brie holds a BA degree in Economics from the University of Virginia. Brie lives in Charlotte, North Carolina with her husband Chase. They have a son (Ford) and a Golden Retriever (Belle). She loves to read, travel, and try new restaurants in her free time.
Now more than ever, marketers are tasked with quickly and efficiently reacting to shifts in consumer spend. With third-party delivery, in-store, and in-app ordering all pulling consumers’ attention, it is essential to understand where and how consumers are spending their dining dollars.
Brie Barton, Vice President of Advertising Partnerships at Cardlytics will explore the current trends in QSR, and review how third-party delivery shapes the modern QSR consumer.
Using Our Legacy to Fuel Your Future:
While building 1:1 relationships with consumers is critical to your brand's long-term success, reaching them is becoming more difficult than ever. Publishers Clearing House has built a robust 0/1P data engine - fueled by a 70+ year history of engaging our 100% opt-in users - that can help. In this session, we will share key strategies to thrive in the cookieless future, including accurately reaching the right audiences for your messaging.